“That backlink is not worth anything because the page it is on shows as PR N/A” is something I read time and time again on the various forums I am a member of but the people who make this claim are missing a crucial point…in my humble opinion at least.
Write for the reader they say, forget about keywords they say, it’s all about engagement they say…
Well I am going to call bullshit on what “they” say because while those things are all well and good, keyword research has lost none of its potency and importance when it comes to selecting the correct niches and actually driving enough traffic to make a genuine living online.
There are countless guides on keyword research out there but what I’ve got for you today are two methods that I’ve hardly ever seen or heard others talk about.
These methods are driven by some degree of statistical evidence and backed up with further investigation.
I’m not one for too much filler in my posts so let’s just jump in with the first method.
I like a good SEO case study as much as the next person, partly because they inspire and encourage those of us trying to rank our own sites, but I always try to read them with a level head and take their results with a pinch of salt.
The reason being is that I know how very unpredictable the Google search results can be and how what works for one site does not always work for another.
Here are my 9 reasons why you should take a slightly skeptical view of any SEO case studies you may read and not rush out to implement exactly the same tactics on your sites. These hold for both white hate SEO and the more “unnatural” approaches that one might employ.
Hi Google, have you got a minute?
Sure Steve, what can I help you with?
I have a new page to show you.
Cool, I love to crawl new pages, let’s have a look.
Great, here it is – http://www…
Wow, that’s a really nice page!
Thanks, I thought you’d like it. Did you see the links in the content?
Yeah those provide great value to the user because they are so relevant to the page and to the linked pages too.
Pleased to hear it.
Those other site owners will be pleased too because I’m going to give them a nice little boost in the rankings.
Oh good for them, I just linked to them because they are so useful.
Yeah they are and that’s what the web is all about.
Thanks, speak to you later.
Bye Steve, thanks for letting me know about that new page.
No problem, cya.
Idiot; what he doesn’t realise is that I own one of the sites I linked to! Thanks for the nice bump in ranking G!
What’s that Steve, you still there?
Nothing, nothing… just talking to myself.
“ The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we're a long, long ways from that. ”
Ask and you shall receive!
After surveying my email list, I found that many people wanted me to start my own blog on which to publish my lessons about SEO and private blog networks in particular.
There will be lots more besides with inspirational quotes, cool videos, images and possibly some podcast thing of some sort.